Nike’s new high-performance product aimed at Muslim athletes

An article on the “Nike Pro Hijab” in The New Daily

http://thenewdaily.com.au/sport/sport-focus/2017/03/08/nike-hijab/

Dr Hodgetts said Nike’s campaign was smart and, crucially, authentic. “What they have done is use people in their marketing who will actually use it …

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Danya Hodgetts

Dr Danya Hodgetts is a Sport Management consultant, educator and researcher with more than 20 years experience in the sport industry. Danya specialises in developing and implementing innovative education, training and professional development programs for national and state sporting bodies, TAFE and University.

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