Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity

This post is my presentation from the Sport Management Association of Australia and New Zealand (SMAANZ) 2007 Conference.

The post contains the abstract and slides.

Hodgetts, D., Joyner, K., Mummery, K., Duncan, M., & Dobele, A. (2007). Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity. Paper presented at the Sports Management Association of  Australia New Zealand Conference, Waiheke Island , Auckland, New Zealand.

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