Tag: sport marketing

Football kicked into touch on the Gold Coast

Read, B., McDonald, M. (2012, March 24).Football kicked into touch on the Gold Coast. The Australian. Retrieved October 25, 2014, from http://www.theaustralian.com.au/news/features/football-kicked-into-touch-on-the-gold-coast/story-e6frg6z6-1226308607783?nk=f9124e984807bdc92fbbe0245ff80e64#page

Open chequebook: Sam is in the serious money now

Kwek, G. (2011, September 12). Open chequebook: Sam is in the serious money now. The Sydney Morning Herald. Retrieved October 25, 2014, from http://www.smh.com.au/sport/tennis/open-chequebook-sam-is-in-the-serious-money-now-20110912-1k5dw.html

Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity

This post is my presentation from the Sport Management Association of Australia and New Zealand (SMAANZ) 2007 Conference.

The post contains the abstract and slides.

Hodgetts, D., Joyner, K., Mummery, K., Duncan, M., & Dobele, A. (2007). Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity. Paper presented at the Sports Management Association of  Australia New Zealand Conference, Waiheke Island , Auckland, New Zealand.

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