Reflection on #SMAANZ 2011 – the value of tweeting from a conference

#SMAANZ Conference Twitter feed

I have been both a Tweep and an attendee at the conference of the Sport Management Association of Australia and New Zealand (#SMAANZ) since 2007. I have been itching to have a go at combining the two after watching others tweeting from conferences. I had a bit of a go in 2009, but it was only @GeoffSchoenberg and I, so it was a bit lonely. This year there was a critical mass of tweeps in attendance.

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Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity

This post is my presentation from the Sport Management Association of Australia and New Zealand (SMAANZ) 2007 Conference.

The post contains the abstract and slides.

Hodgetts, D., Joyner, K., Mummery, K., Duncan, M., & Dobele, A. (2007). Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity. Paper presented at the Sports Management Association of  Australia New Zealand Conference, Waiheke Island , Auckland, New Zealand.

Continue reading Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity