This post is my presentation from the European Association of Sport Management Conference (EASM) 2008 Conference.
The post contains the abstract, presentation video and slides.
Hodgetts, D., Mummery, K., & Duncan, M. (2008). An analysis of the impact on sport development resulting from the conduct of a major event. Paper presented at the European Association of Sport Management Conference, Heidelberg, Germany. Continue reading An analysis of the impact on sport development resulting from the conduct of a major event
I recently read an article called Death to the Syllabus , which discusses syllabi that “… carefully lay out the rules for attendance, punctuality, extra credit, grades, and penalties for missing deadlines, as well as detailing writing assignment requirements…”. This was a very interesting article, because I find myself swaying between agreement and disagreement depending on the stage of the term and any specific experiences I might have had with a cohort. Continue reading Death to the Syllabus?
This post is my presentation from the Sport Management Association of Australia and New Zealand (SMAANZ) 2007 Conference.
The post contains the abstract and slides.
Hodgetts, D., Joyner, K., Mummery, K., Duncan, M., & Dobele, A. (2007). Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity. Paper presented at the Sports Management Association of Australia New Zealand Conference, Waiheke Island , Auckland, New Zealand.
Continue reading Viral social marketing: An examination of ad perception and forwarding behaviour based on physical activity
Ford, C., Giles, C., Hodgetts, D., & O’Connell, S. (2007). 2006 Year book – Surf lifesaving: an Australian icon in transition. Canberra, ACT, Australia: Australian Bureau of Statistics. Retrieved September 1, 2007 [HTML version].
Surf lifesaving an Australian icon in transition [PDF version]
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These are my thoughts on sport management using the ADDIE model – there are some economies of scale gained from the sport marketing exercise I did earlier in the week. The Analyse phase in particular has a lot of similar material, but I have inclued here so this entry can be read independently of the Sport Marketing entry. The material I am using is from the College of Education, Idaho State University. Continue reading Sport Management – ADDIE Style
These are my thoughts on sport marketing using the ADDIE model. The material I am using is from the College of Education, Idaho State University. Continue reading Sport Marketing – ADDIE style…
This time of year in tertiary teaching is about endings and beginnings. Endings in that I am wrapping up the assessment for the current terms and beginnings in that I am writing the course profiles (essentially a learning contract) for the upcoming term. Continue reading My philosphy for Term 2, 2007
I read a blog recently from Flying Solo about working from home. After telecommuting for some time and juggling multiple part time jobs and a business, it made me think about my approach to working from home and the integration of work and life. Continue reading Work life balance
Co-branding is a marketing term that describes the associations that people create between one or more “things”. These can be anything from the smell of a sunscreen to a childhood holiday destination; for me Coppertone and Brooms Head). While co-branding is something that happens sub consciously, it is one of the fundamentals of marketing. Continue reading Co-branding of events
The post contains the abstract and poster presentation.
Hodgetts, D., Joyner, K., Mummery, K., Duncan, M., & Dobele, A. (2006). Viral social marketing: testing the effectiveness of the internet to effectively disseminate physical activity promotion messages. Journal of Science and Medicine in Sport, 9(Suppl.), 36.
The project is the first of its type to explore the reach and effectiveness of an internet viral ‘social’ marketing campaign in disseminating physical activity promotion information using the internet. Social marketing is the application of modern marketing techniques to improve social well-being by changing attitudes and behaviour in regard to a specific product or concept—in this case health-related physical activity. Viral marketing is an approach that systematically facilitates and encourages people to pass along the selected marketing message using the individual’s own contact network.